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Proper Living
Launch Video Production
A student-lifestyle launch video showcasing Proper Living’s newest Green Point residence—blending Cape Town’s city energy with the comforts of home.
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The Outcome
We conceptualised, filmed, and edited a launch reel capturing the essence of student life in Proper Living’s Green Point location. From early morning runs through Cape Town to relaxed afternoons in vibrant communal spaces, the video celebrates the freedom, convenience, and style that defines life with Proper.