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Smak Coffee Co.
Monthly Content Production & Short-Form Video Strategy
Smak Coffee Co. is a bold, lifestyle-driven coffee brand built around quality small-batch roasts and authentic café culture. As a new entrant to the market, the brand needed a dynamic digital content strategy that would consistently drive awareness, build audience familiarity, and position Smak as more than just a product — but a ritual, a vibe, a community.
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The Outcome
We lead the end-to-end monthly content strategy and production process for Smak, crafting scroll-stopping short-form videos and trend-based reels designed to feel as fresh as the brew itself.
Our monthly scope includes:
- Identifying timely trends and tailoring them to Smak’s brand voice
- Capturing lifestyle content that showcases the brand in everyday rituals
- Highlighting Smak’s presence in local cafés and restaurant partners
- Creating an ever-growing bank of polished, reusable brand assets
Deliverables:
- Trend-driven monthly content calendars
- Instagram & TikTok short-form videos
- On-location café shoots and lifestyle footage
- Stills and B-roll library for future use
As Smak’s digital presence continues to expand, the content acts as a key driver of brand growth — delivering consistency, energy, and culture across every touchpoint.