Stonehaven
SEO Strategy and Monthly Blog Content
Stonehaven is a luxury off-grid retreat based in the Hemel-en-Aarde Valley in the Western Cape. Surrounded by fynbos, farm life, and panoramic mountain views, the property offers eco-cabin stays for travellers looking to disconnect and slow down.
We were brought on to help Stonehaven grow its online presence and increase visibility among potential guests searching for nature-based getaways. Our strategy focused purely on consistent SEO-driven blog content to drive organic traffic and build long-term brand discoverability.
The Outcome
Without any on-page SEO changes to the website itself, we focused entirely on monthly blog creation. Each post was designed around specific keyword research, targeting long-tail search terms that aligned with what Stonehaven’s ideal guests were looking for - from “eco cabins with hot tubs” to “things to do in the Hemel-en-Aarde Valley.”
Through consistent monthly publishing, our results spoke for themselves. Stonehaven’s website saw a steady climb in Google rankings, with multiple blog posts now ranking on the first page for highly relevant search terms. Organic traffic increased month by month, leading to a measurable increase in website engagement and new bookings.
This is a long-term strategy that continues to grow the brand quietly but effectively, without the need for heavy advertising or on-page restructuring.