The Point Mall
Social Media Strategy and Influencer-led Content
A seasonal content strategy featuring real tenants and centre managers to humanise the brand and build local connection.
The Outcome
We developed a monthly social media strategy focused on themed content and relatable storytelling. By aligning each campaign with seasonal moments and consumer mindsets, we showcase individual tenants while reinforcing The Point Mall as a vibrant, unified destination.
We introduced centre managers David and Mara as brand ambassadors. Their presence in front of the camera brings warmth, trust, and personality to the content. They engage directly with tenants, test offerings, and appear across video and carousel posts as recognisable, real-life faces of the centre.
The strategy includes:
- Seasonal and occasion-based campaigns tied to retail and lifestyle moments
- Engaging reel and carousel formats with a strong visual identity
- Ongoing appearances by David and Mara to drive connection and familiarity
This approach has positioned The Point as more than just a shopping centre, it’s a place where people feel welcome, valued, and connected.